The world wide web is a excellent source of information and full. But there are lots of people that you would never meet online. This is the reason it's important to tap into the world. The basis behind any offline promotion campaign for your website is to get your site visited more often and if your sales letter is good enough to get more sales.
First and foremost, include your website (URL) and email address in all your existing ad campaigns; on your business cards and other marketing your business with print material. Include your address should be consistent throughout your materials including fonts, colours, logo, tag line, etc.. Your clients will come to recognize your picture and so build a relationship. Include your URL on all your letterhead, proposals, brochures, envelopes, invoices, checks, fax coversheets, business cards, flyers, newsletters, press releases, and media kits. Let people know you have a method where you can be reached and information about the products and services of your company can be seen at any time.
Creative business cards can be printed. They are transferable, meaning that people often pass them on. And, they make you created printed marketing materials or directly reachable even if you haven't setup a site yet. We will discuss how to visually improve your click resources business cards so that they do their jobs.
To quote a line from Winston Churchill, "However beautiful the strategy, you should occasionally look at the results". The following six approaches are used by successful entrepreneurs whom advocate writing long copy or a mix of both. The principal goal of these tactics is to get you to stage 5 with a plan of action to start writing your content so you can then do what Winston proposes, quantify the outcomes.
Ever seen a movie with a man? Did you notice the crooked picture on the wall, the wrinkled shirt and the desk; yea exciting. This isn't a video. Video is meant to present a verbal meaning in addition to a visual experience. By including a story line, take advantage of video. Get out from behind the desk, go around a bit, change scenes and interact with others. With what you have to say, mixing a visual narrative has boundless more impact than a video.
Mail - If the choice is to mail and you are a small business, the recommendation is to utilize the 4.25" x 5.5" due to reduced postage price, reduced printing price and, hopefully, reduced design cost. Considering the USPO criteria, an approach is to display your business information and place coupons. A couple of coupons with a pleasing lay-out will fit on the back left under the return address. We don't advocate putting coupons on the front as it cheapens the look. Do put a notification the coupon specials are on the back.
So I'd suggest that print marketing does still have a place, you can look here but you just have to make sure it was made to sell as opposed to inform. After all that's the whole point of marketing materials isn't it?